Community Tapestry represents the fourth generation in a lineage of geodemographic market segmentation systems that began with ACORN. The transition from ACORN to Tapestry was not a departure from ...
CACI’s geodemographic segmentation tool Acorn is breaking away from the UK census – the future of which is currently under review. CACI’s John Rae tells Simon Miller what prompted the change in ...
In the UK, BI and segmentation specialist CACI has unveiled what it calls 'a radical new approach to describing consumer behaviour, breaking away from the use of census data for development of its ...
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