Spotify is announcing the launch of its own dedicated analytics platform, which will allow advertisers to measure the performance of their audio ads on the application. Spotify Ad Analytics launches ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

As artificial intelligence transforms advertising analytics, many organizations are rushing to adopt AI tools, hoping for a “magic button” that instantly democratizes data access. It’s an appealing ...

Fragmented data across multiple platforms and inaccurate attribution continue to plague the advertising industry, giving U.S.-based technology startup Elly Analytics a push into developing a ...

Ads Advisor can generate recommendations and, with your approval, apply changes directly in Google Ads. Analytics Advisor adds a conversational experience in GA Standard and GA360 that surfaces ...

Google plans to discontinue four rules-based attribution models in Google Ads and Google Analytics, relying more on other models supported by artificial intelligence (AI). The change, effective ...

The biggest shake-ups to online advertising can come when outsiders get a glimpse of how web monetization works, are revolted and force change as a public service. For example, in 2011, Max Schrems ...

Advertisers and marketers know the value of YouTube TrueView video ads, which are skippable so the advertiser only pays for wanted views. Thanks to changes in Google Analytics, its now easier to ...

Meta is encouraging advertisers to integrate Google Analytics with its ad platform, offering early access to ad system updates that have shown a boost in conversions. Details. Meta says setting up the ...

Teams that run critical ad systems dwindle to one or two staffers. Lost ad revenue adds up during what should be the most profitable time of the year. Reading time 3 minutes Among Twitter’s multiform ...