Ad Manager is designed to help advertisers sell and display ads, and if any ad inventory goes unsold, Google is happy to fill it with its own through AdSense. Stephen Shankland worked at CNET from ...

For the first time publishers have access to comprehensive advertising software resulting in immediate revenue increases and reduction of unnecessary fees BOULDER, Colo., Oct. 14, 2024 /PRNewswire/ -- ...

Marc Boswell left Business Insiderlast June for what might have seemed like a dream job to some: Chief Revenue Officer of LoveToKnow Media, a digital publisher that now pulls 50 million unique visits ...

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

Buddy Media has acquired London-based Brighter Option, a maker of social ad management software. Terms of the deal were not released. The acquisition will enable Buddy Media to “combine social ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Ad management software provider WebVisible announced yesterday that it ...

SintecMedia, a provider of TV ad management software for media companies, acquired ad-tech firm Operative Media on Tuesday in a transaction that's valued at almost $200 million, according to the ...

When Buddy Media acquired Brighter Option's social ad management software to power Facebook ads, a whole new 'game' or, progress now gets to evolve around Facebook's global Display advertising offer.

For the first time publishers have access to comprehensive advertising software resulting in immediate revenue increases and reduction of unnecessary fees Traditional sales houses can appear ...