It’s a billboard custom-tailored to grammar buffs. “Every day we help people get back to their everyday,” proclaims the ad for Keck Medical Center of USC. In that single sentence, the copy writer does ...

In marketing, it’s become quite popular to use an adjective as a noun. Take a look at some examples collected by branding expert Nancy Friedman: Find your fabulous (Thai Tourism and others) What is ...

The headline ‘Nakumatt in so bad state it couldn’t restock for the Christmas festivities’, taken from a newspaper last week, informs today’s column. The word ‘so’ serves as an adverb as well as a ...