AdTech has significantly reshaped the business landscape, offering powerful tools that transform the advertising sphere and elevate marketing strategies. Central to this transformation is the pivotal ...

The martech landscape hit 15,505 in 2026 — barely a move. Scott Brinker tells CMSWire the flat number buries the real story: ...

The long-awaited “cookie-pocalypse” has been delayed. Again. Harry Menear takes a took at the challenges and opportunities for the ad industry. Google announced on April 25th that it would be holding ...

In 2024, artificial intelligence stands as the bedrock of innovation in digital advertising, reshaping strategies and redefining success metrics. With an astonishing pace of growth, AI continues to ...

NEW YORK—Free ad-supported TV streaming channels (FAST) are beginning to have a major impact on the TV ad landscape, according to a new report from Comcast Advertising that found FAST channel ...

The following is a guest piece written by Bradley Keefer, chief revenue officer at Keen Decision Systems. Opinion’s are the author’s own. The Justice Department’s push to force Google to sell Chrome ...

This trend marks a significant evolution from the macro-influencer-heavy strategies that dominated recent years. Penquin is ...

The run-up to the 2024 presidential election is expected to be the biggest political ad spend cycle in history, with projected increases by a staggering 13% compared to 2020’s previous presidential ...

As Google’s high-profile antitrust trial reaches the end of week three, the future of its gargantuan ad business is in flux. The director of intelligence at digital advertising watchdog Check My Ads, ...