Mevo serves as the decision-ready intelligence layer for modern marketing organizations. Built on a marketing-specific data model (ontology), it transforms fragmented inputs into a unified, ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

This piece examines how mortgage marketing is shifting from rate-focused tactics to relationship-driven branding, human ...

Marketing Evolution, a a provider of marketing measurement and optimization solutions, has named Andy Frawley as CEO. Frawley’s work background includes leading businesses such as Epsilon, V12 and ...

A lot of times things like digital evolution will stem from either IT or marketing, or a combination thereof. Ultimately, that evolution is something that should impact the entire business, so making ...

It happened this morning during OMMA Metrics & Research’s opening panel, when Marketing Evolution’s Rick Bruner plugged the company’s founder Rex Briggs’ new book: SIRFs-UP, which just so happens to ...

NEW YORK--(BUSINESS WIRE)--Marketing Evolution, provider of powerful marketing measurement and optimization solutions, today announced $26.1 million in growth financing. The round was led by Energy ...

Advertising has been around for a long time. By some recordings, written advertisements made an appearance more than 5,000 years ago. In that time human society has come a long way—we have invented ...

Pop-up ads, lay-under ads, blanket ads, little bugs that fly across a browser window — they’re all symptoms of an evolutionary shake-up that has hit the online advertising world, analysts say. And ...

Seasoned C-Level Executive Brings Decades of Marketing Technology, SaaS and Analytical Experience to Grow and Scale Industry-Leading Media Measurement and Optimization Solution NEW YORK, Sept. 30, ...