DrBicuspid

Advertising body backs Oral-B toothbrush claims

The National Advertising Division (NAD) of the Council of Better Business Bureaus has determined that Procter & Gamble's (P&G) advertising claims about the superior clean of its Oral-B Pro 5000 and ...
DrBicuspid

P&G challenges Philips' toothbrush advertising claims

Philips Oral Healthcare must discontinue certain advertising claims for its Sonicare FlexCare and FlexCare+ toothbrushes, according to a recommendation by the National Advertising Division (NAD) of ...
Yahoo Finance

National Advertising Division Refers Comparative Efficacy Claims for HiSmile Toothbrushes vs. Oral-B to Regulatory Authorities for Further Review

New York, NY, Aug. 29, 2024 (GLOBE NEWSWIRE) -- BBB National Programs’ National Advertising Division has referred advertising claims made by HiSmile PTY for its toothbrushes to the Federal Trade ...
Exchange 4 Media

Sensodyne unveils first TV campaign for its toothbrush portfolio

Oral health brand Sensodyne from GSK Consumer Healthcare has launched the first ever TV campaign for its toothbrush portfolio. The Effective & Gentle Care campaign attempts to break the common ...
Campaign Asia

P&G readies marketing drive for new Oral-B toothbrush

P&G Singapore has launched its largest marketing initative of the year to drive its new Oral-B branded manual toothbrush, the Pulsar. A global commercial, created by BBDO in Boston, began airing last ...