Gen Alpha has new demands for their careers and they have surprising strengths and attributes. Discover how we can respond ...

Gen Alpha watched influencers make millions from daily vlogs and video game content—now they want a piece of the pie. The generation’s top career choice is to become a YouTuber or TikToker, according ...

Learn why Nikhil Kamath and other urge entrepreneurs to watch Gen Alpha -- set to wield $1.7T spending power by 2029 -- for ...

It might feel wild, but Gen Alpha influencers are already on the rise. In some cases, these influencers haven’t even hit double digits. Kids as young as 7 — the age twins Koti and Haven Garza were in ...

You're likely familiar with Millennials, the generation of digital pioneers who witnessed the dawn of social media and smartphones. But now, there's a fresh cohort on the block: Gen Alpha. Born from ...

Generation Alpha, born in or after 2010, is poised to redefine how brands approach marketing. Unlike their predecessors, this tech-savvy generation has been immersed in digital experiences from their ...

Older Gen Alpha consumers between the ages of 9 and 13 like to shop and influence purchases, with 68% owning a luxury product by the age of 10, according to Razorfish data. This generation was born ...

Gen Alpha is rewriting the slang dictionary with chaotic, meme-driven lingo like “67,” “skibidi,” and “rizz,” leaving older generations scrambling to keep up. Their language evolves at internet speed, ...

You have probably heard it all over your Instagram feed this Christmas. This Gen Alpha trend has taken the internet by storm, ...

Gen Alpha will grow up with Bitcoin as a cultural and financial native, making it their default store of value over traditional gold investments. Gold has long been considered the ultimate store of ...

There’s a sneaky contributor to the growing anxiety of the emerging generation—and it’s not just screen time. If smartphones and social media are to blame for Gen Z’s 139% increase in anxiety, then ...