For smart businesses, in a world where the selection of audio channels just keeps increasing, having a strong “audio logo” for branding purposes is more important than ever. Whether it’s the ...

Sonic branding has been growing in ubiquity over the last few years, as more and more brands come to appreciate the importance of recognisable audio. Indeed, these days, some of the best logos are ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

NEW YORK--(BUSINESS WIRE)--Veritonic is the industry’s leading audio research and analytics platform. It provides competitive, creative testing, and campaign performance data that ensures the efficacy ...

We don't always think about it, but sound can be as important to identifying a brand as any graphical logo. Netflix's 'ta-dum' instantly brings the streaming service's logo to mind. Apple's startup ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. Veritonic, the audio research and analytics platform, ...

PepsiCo is developing a series of audio logos that the company believes represents its brands. The goal is to improve ad recall -- when consumers hear the sounds they can recognize and identify with ...

Frito-lay brand Tostitos launched a sonic logo in January and is now rolling it out more broadly, according to information shared with Marketing Dive. The 1.5 second-long sound is meant to remind ...

Sonic branding has exploded onto the design scene in the past year, so it comes as no surprise to me when a new brand hops on the bandwagon. The latest to join the club is none other than 7UP, with ...

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What is a brand? As a marketer with more than 20 years of experience, I should probably know, but I am not sure that I do. We talk about things like brand building, brand love and affinity, salience, ...