These aren’t just buzzwords - they’re the types of "bad ads" quietly eroding trust, frustrating players and putting long-term growth at risk. While some creatives may deliver a short-term spike in ...

New evidence that disruptive and disturbing ads drive players to abandon a game – and even quit it entirely – has the industry racing to find proactive ad quality solutions. Significantly, the ...

In her latest column, mobile expert Peggy Anne Salz looks at what publishers need to do to turn ad quality into tangible results... Whether ads are deceptive, disruptive or degrade the user experience ...

Verification is moving beyond its traditional role as a protective shield. In today’s digital ad market, advertisers need to do more than avoid bad placements. They want clear evidence that ...

New data shows the ad quality problem is bigger than expected, and so is the revenue opportunity for publishers who tackle it head-on. Peggy Anne Salz takes a look at a longstanding issue… In today’s ...

Apple News is getting heavy backlash from readers reporting the presence of low-quality and possibly fake ads in the feed. While the company has long built its reputation on premium services and user ...