Cracker Barrel has announced it's changing its logo back after criticism of its new logo, including from President Donald Trump.

Responding to a weeklong barrage of complaints from its loyal customers, Cracker Barrel announced late Tuesday it was scrapping the restaurant’s rebranding campaign and returning to its classic logo. ...

Cracker Barrel said late Tuesday it’s returning to its old logo after critics — including President Donald Trump — protested the company’s plan to modernize. In a post on its website, Cracker Barrel ...

Cracker Barrel is back. After a failed rebrand attempt in 2025, the company has taken steps to lean into the nostalgia that customers love.

Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel needed to change. The restaurant chain’s new CEO, Julie Felss Masino, laid out the argument to ...

Sales at Cracker Barrel Old Country Store took a hit from the political firestorm that emerged after the chain updated its logo, underscoring the real-life business impact of social media outrage ...

It was the redesign heard ‘round the country. When Cracker Barrel unveiled a new logo, it immediately sent right-wing commentators into a tizzy. The overalls-clad man propped up against a barrel was ...

Cracker Barrel said Wednesday it expects lower sales and weaker customer traffic in the coming year as the controversy over its planned logo change continues to play out. In a conference call with ...

The Southern-themed restaurant chain reported a decrease in revenue for its fiscal third quarter, but it far exceeded Wall Street’s expectations.