This year marked significant growth for Basma, fueled by its patient-first approach and exclusive partnerships with reputable dental clinics across the GCC. Combining advanced technology, ...

Cosmetics brand Basma now offers products on Sephora’s website and Sephora’s Canada locations, according to a Thursday press release. The brand also debuted its expansion into the color category with ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Basma Beauty first launched with a buildable stick foundation in 40 shades and a ...

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