People are now living in a hyperconnected omni-channel digital world where millions of terabytes of data are generated every day globally. Consumers’ purchasing behavior has evolved dramatically too.

This guide breaks down seven strategies for using first-party behavioral data to improve personalization, close visibility gaps, and drive real results. Looking to do more with your first-party data?

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...

Pharma brands spend billions annually trying to engage healthcare providers (HCPs), yet much of this outreach has a limited impact. After all, physicians are inundated with thousands of digital ...

A few weeks ago, I fell down a rabbit hole of cottagecore TikTok and Japanese jazz-funk from the ’70s. I didn’t search for it. I didn’t ask for it. But, somehow, my For You Page and Spotify knew. They ...

SAN FRANCISCO, Sept 4 (Reuters) - Yahoo Inc has struck a deal to buy BlueLithium, the fifth-largest U.S. online ad network, for $300 million in cash, in the latest move to consolidate the fast-growing ...