Acquiring new customers has become increasingly challenging and expensive. Customer acquisition costs have risen substantially in the last five years, and they’re still climbing. Attention is scarce, ...

Customer reviews and ratings play a key role in the customer journey, with as many as 98% relying on them to inform their purchasing decisions. When you know that your products and services are of ...

When launching and successfully operating a local business, your online reputation is one of the most influential assets you can build. A combination of delivering great consumer experiences and ...

What happens when a negative online review shows up like a dark cloud on a sunny day? Here’s a blueprint for bouncing back, strategically and emotionally, from the sting of bad feedback online.

Bad reviews can undermine your brand and hurt your revenue. Learn how to turn things around and transform harmful feedback into a bottom-line boost for your business. A strategic approach to ...