Bundling is a strategic lever for scale, retention, and long-term growth—and AI is making it more powerful than ever.

All the research showing that consumers would like to see their streaming services bundled together seems to have gotten the attention of streaming media executives. A new survey of over 100 ...

With Max bundling with Disney+ and Hulu at a price discount has led to stronger subscriber retention level for all three SVOD services. (Photo by Jakub Porzycki/NurPhoto via Getty Images) Antenna ...

There’s no doubt about it: Bundles are back in a big way. Paramount Global CEO Bob Bakish essentially spoke for the entire streaming industry on the company’s Q2 earnings call last week, when he ...

The deal comes as Starz looks to establish itself in the streaming space as a complementary bundling partner of choice. By Etan Vlessing Canada Bureau Chief Starz has announced it has teamed up with ...