Using celebrities in ads is not at all a new idea in marketing but not all brands subscribe to this celebrity endorsement theory. People idolise celebrities in one way or the other and when famous ...
Despite a 37-year gap against first-mover ICI Dulux, Nippon Paint fought its way to the number two spot in the Malaysian market. Despite a 37-year gap against first-mover ICI Dulux, Nippon Paint ...
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