Watching fragmented short videos rather than a single continuous video leads to poorer memory recall and alters how the brain retrieves information. A recent experiment revealed that fast-paced ...

University College London (UCL) researchers have achieved a fascinating leap in neural decoding. The team reconstructed 10-second video clips from the mice’s brain activity alone. While previous ...

Many of us have gotten into the habit of listening to podcasts, audiobooks and other online content at increased playback speeds. For younger people, it might even be the norm. One survey of students ...

I was recently sitting with my friend’s 9-year-old son, Guillermo, as he teed up a YouTube video on the TV. I’d wanted to get a kid’s perspective on “brain rot,” Oxford University Press’ 2024 word of ...

WASHINGTON — Thanks to a mouse watching clips from “The Matrix,” scientists have created the largest functional map of a brain to date – a diagram of the wiring connecting 84,000 neurons as they fire ...

"Brain rot" refers to mindless, often absurd online content popular with kids and tweens, especially on TikTok and Roblox. A viral subgenre called "Italian brain rot" features surreal AI characters ...

The major finding in these studies is the decline in sustained attention. Frequent consumption of short form videos leads to ...

These days, almost everything is available in the form of quick, bite-sized content—from recipes and skincare tips to news updates. You may find yourself swiping through reels, tapping through stories ...