Mary is the CEO of Shores Communications, a communication expert and an author who helps clients create connections and increase revenue. Fifteen years ago, during another day of stressful phone calls ...

In the summer of 2017, I, along with my Forrester colleagues, wrote up the results of our year-long endeavor to build an analytically sophisticated, data-driven framework for emotion-led branding. In ...

Traditional brand models may be all very well in theory, but do they really represent how brands are seen in the real world? From early in our careers the ‘brand as shape’ model is presented ...

Nothing in marketing is easy. You name it, there’s a reason it’ll keep you awake at night. Intelligent segmentation. Size-of-prize analysis. Pricing strategy. Briefing new pack design. Hitting back at ...

Links aren’t enough anymore. Learn why consistent brand presence across trusted sources is becoming the key driver of search authority. For more than two decades (nearly as long as I’ve been in SEO), ...