When John Jelley, SVP of product and user experience at Peacock and global streaming for NBCUniversal, thinks about branded entertainment, he thinks about fandoms. “I think it’s really important as ...

The 2024 Gotham Week Branded Storytellers to Watch will connect participating filmmakers with brands. By Alex Weprin Senior Editor The Gotham Film & Media Institute is entering the branded ...

TOLEDO, Spain — Launched in November, Banijay Branded Entertainment (BBE), has closed strategic partnerships aligned with software, insights and data company, Launchmetrics, and Banijay Iberia’s ...

‘Keep it short’ seems to be today’s marketing mantra. We’re told that in a world of diminishing attention we have mere seconds to make an impact - that we need to get the brand upfront. People want ...

Another year, another Super Bowl, another lively discussion of whether the millions and millions of dollars shelled out by performance marketers moved the needle of impact for brand audiences. These ...

We’ve had branded entertainment since Proctor and Gamble invented soap operas back in the 1930s. But as media fragmentation has gone into hyperdrive over the past two decades, brands have been forced ...

Banijay Branded Entertainment (BBE), part of content powerhouse Banijay Entertainment, has confirmed a partnership with brand production services specialists, And So Production. The collaboration will ...

Media and entertainment powerhouse, Banijay, has unveiled its new branded content department – Banijay Branded Entertainment (BBE). Overseen by recently appointed Head of Branded Entertainment ...

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Rupinder Downie, content solutions leader at Channel 4, joined the CTV Festival with Joe Churchill, digital commissioning editor at the pioneering public-service broadcaster, to discuss successful ...

How brands reach consumers is always evolving. And at the Fast Company Grill at SXSW this past weekend, executives from ...