The best way to ensure that a presentation is effective is to test it with a knowledgeable, critical, and responsive audience. A test audience can also help ensure that the content is correct, ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

You need a new senior exec and you need him in fast. There’s an opportunity to seize, or a challenge to overcome, and the new hire will help you get on top of it pronto. Giving candidates a real ...