KFC chicken fried snack box on table in restaurant - Manee_Meena/Shutterstock You know a slogan is working when you don't ...

A slogan has to be catchy, memorable, and clever—so what happens when a company's tagline turns out to be outdated, insulting, or downright terrible? Slogans and ad campaigns can be make-or-break for ...

Screengrab from Jalponik. Inset image: Doug Gordon in 2012 by Jonathan Maus/BikePortland It’s impossible to explain the crusade to reform the American transportation system with a quippy slogan. But a ...

A fast-food brand has caused a stir online with their very blunt packaging, which infers others burgers are "s***." While most outlets go for catchy slogans, one South Korean company opted for a more ...

When you think of a fun and catchy slogan, what phrases come to mind? Are they short and punchy? Are they deeply emotional? Do they come with a tune that gets stuck in your head? Slogans and their ...

The theme of this year's Earth Day, Planet vs. Plastics, is certain to prompt some eye-rolling, to say the least, in the plastics industry. Beyond the alliteration, though, you can see why it might ...