You’d probably guess that simplifying the checkout process at an online retailer will lead customers to buy more. The question is: How much more? New Cornell research shows that after signing up for ...

For a long time, marketers have chased clicks. These digital interactions are used to interpret intent and behavior, with the ultimate aim of understanding us in order to sell to us better. But now ...

Google is constantly making changes to its search rankings, but not all updates are equal. Every few months, the company bundles up changes into a larger “core update.” These updates make rapid and ...

A majority of Google searches – 58.5% in the U.S. and 59.7% in the EU – result in zero clicks. A zero-click search happens when users end their session or enter a new query without clicking on any ...

More searches end without a click. Learn what zero-click searches are, why they’re rising, and how to optimize content to stay visible in a no-click world. Zero-click searches occur when users get ...

Google claims AI is making Search more useful and clicks more valuable. Check whether that holds true for your content. Google says AI Overviews are generating more queries and “higher quality clicks.

Google claims AI search delivers "more qualified clicks" despite traffic losses. Are these changes helping publishers, or boosting its ads business? Google claims AI search delivers "more qualified ...

Typing on a smartphone isn’t bad, but it’s not exactly productive either. If you’re typing out a long email, message or working with a document, chances are, you’re probably going to migrate to a ...

Numerous studies indicate that the shift to AI search features and the use of AI chatbots are killing traffic to publishers’ sites. But Google on Wednesday denied that’s the case, at least in ...