Just a year ago, Colgate toothpaste seemed to be on the verge of ending the 25-year reign of Crest as the nation`s best-selling dentrifice. But today, executives at Procter & Gamble Co., Crest`s maker ...

Drugstore aisles teem with toothpastes claiming to do everything from fighting plaque or curbing tartar to freshening breath or shielding sensitive teeth. But the most prominent claim – whitening ...

The program incentivizes consumers, especially if they show brand loyalty to Colgate. Colgate announces major change ...

Colgate-Palmolive has introduced Colgate ProClinical, a new line of "professionally inspired" daily toothpaste formulated with clinically proven technologies, according to the company. The ProClinical ...