Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...

Procter & Gamble (P&G), the company behind Crest toothpaste, has agreed to alter the packaging and advertising of its ...

Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with ...

Colgate-Palmolive will introduce new packaging and marketing for its toothpaste products, after Texas Attorney General Ken Paxton expressed concern that its marketing of fluoride could harm parents ...

"The transition ... showcases real leadership in sustainable innovation." Colgate announces major change impacting all of its ...

For decades there was no way to recycle empty toothpaste tubes. Every minute about 38,000 of them ended up as trash, dumped in landfills or incinerators around the world.

The program incentivizes consumers, especially if they show brand loyalty to Colgate. Colgate announces major change ...