Bold pink: A high-voltage hue to energize and invigorate the senses, as seen in Sephora’s addition of pink to its black-and-white brand communications. Colorama: Bold, bright colors used together, ...

For over twenty years, Pantone, through its Color of the Year program, has selected a color (or colors, 2021!) that reflects ...

Color psychology in marketing and branding plays a crucial role in shaping consumer perceptions and influencing purchase decisions. From calming blue to energetic red, colors call forward emotions ...

Although Veuve Clicquot had earned IP protection around this shade in the late 1990s, it ended up losing the court case in March this year via a small, but intriguing, point. The European Court of ...

To introduce the era of her third album, Lipa debuted cherry-red locks. Her colorist told Marie Claire they wanted something both “vibrant” and “vampy” — and landed on a deeper shade that could look ...

Always use the primary color, Brandeis Blue, in projects produced for the university. For official and/or permanent applications, use only the primary and secondary colors (Brandeis Blue and Cyan).

A TikTok user posted a viral video questioning if Target is rebranding after noticing it started to implement brown and teal colors in its stores and advertising. She says that she recently noticed ...

The strength of the Northwestern Engineering palette is its consistency. Adhering to these color guidelines will result in clean, comprehensive communications that are instantly recognizable as ...

As a business person, you know that brand recognition is key to your success. Without customers knowing who you are and what you do, it can be difficult to make sales and grow your business. But what ...