Competitive advertising is back, with three major restaurant chains having recently debuted campaigns using direct or thinly veiled comparisons between their own brand offerings and those of rivals.
Golf, soccer, ax throwing, pickleball, cricket, speakeasies, even baseball. If it involves a group, boasts Instagrammable backgrounds and can be tweaked for more fun, food and beverage spending, then ...
Lately, CEOs I meet ask the same question: “How am I going to get people back to the office? Remote work is killing us!” Research supports their concerns. While the pandemic’s remote-work experiment ...