AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

Credence goods are services for which consumers find it challenging to assess quality, even post-consumption. In these markets, experts possess superior information, creating a potential for fraud, ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...

Design of Experiments (DoE) offers market opportunities across various sectors by enabling efficient, informed decision-making through structured variable analysis. It benefits scientists, engineers, ...