As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

Thinking back to what seems like ages ago, the onset of the pandemic last year prompted people across the globe to react in different but common ways. We all took a collective pause with our daily ...

Virtually every expert, from Wall Street analysts and economics professors to Federal Reserve board members, is concerned about inflation. With rising prices and news stories, it’s hardly surprising ...

Brand perception is increasingly central to how consumers decide which products and services to trust and purchase. As ...