In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...
Consumers who have a personality that scores high in terms of openness – such as being open to new adventures and intellectually curious – have better success at spotting fake reviews than other ...
This is a guest blog entry by Kyle Thomas, V.P. of Research at TipTap Lab and Ph.D. candidate, Psychology at Harvard University. While researchers can determine, quite easily, consumer behaviors from ...
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