A day after Google’s top ad manager reiterated the company’s decision not to replace cookies with a new consumer identifier, the digital ad industry will discuss new technical best practices for ...

Consumer boycotts challenge corporate DEI retreats—are they working? Here's what we know. Consumer boycotts are targeting companies like Amazon and Target, who've rolled back DEI initiatives, but are ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...