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Reputation has a monetary value

Corporate reputation now has measurable value: companies with strong reputations can realize as much as 4,78% in additional annual shareholder returns, creating a global “Reputation Economy” worth an ...
Forbes

How To Avoid A Corporate Reputation Crisis

Forbes contributors publish independent expert analyses and insights. Lindsay Kohler is a behavioral scientist and future of work expert. In a time when trust in business is declining — Edelman ...
WPRI 12

Global Corporate Reputation Scores Continue to Decline According to the 2023 Global RepTrak(R) 100 from The RepTrak Company

BOSTON, MA / ACCESSWIRE / April 3, 2023 / The RepTrak Company™, the world's leading reputation data and insights company, announces the results of its 2023 Global RepTrak® 100. The report is the world ...
Forbes

What Is The Difference Between Brand And Reputation? Here's Why CMOs Should Care

Forbes contributors publish independent expert analyses and insights. I write about Corporate Reputation, Comms Strategy, and Marketing. I spent the first 15 years of my career in the brand-building ...
FiercePharma

Docs influenced by disease-specific leadership, corporate reputation when prescribing: survey

Physicians consider more than what a drug does when making prescribing decisions. They also look at who is behind the therapy. That is the conclusion of a WE Communications survey that found ...
The Star

Rules of corporate reputation still ignored

CORPORATE reputation is no longer an abstract concept in Indonesia. In an era of instant headlines and viral outrage, it has become a measurable asset, shaping how companies attract customers, ...