Creativity is critical to effective advertising. Many brands have used creativity to build brand images with greater meaning the basic capabilities of their products. Leadership in creativity and ...

Dynamic creative advertising technology is becoming more personalized. Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever Creative Advertising Technology wave, ...

Creative teams work in advertising agencies to dream up and execute advertising campaigns for the companies that hire the advertising agencies. Some large companies have in-house advertising ...

Forbes contributors publish independent expert analyses and insights. I dig into the details of media businesses. “We were coming from a product sales perspective, to understand if creativity leads to ...

The advertising ecosystem is beginning to comprehend the growing reach and influence of TikTok, but there is still much to be understood about emerging trends, key tactics and best practices for ...

The new asset management hub will be available in beta to Display & Video 360 customers at the end of July and to select YouTube Ads customers in September. Google will launch a central hub for its ...

Lawyers should be mindful to keep their advertisements in compliance with the rules and not just compliant with the latest trends. Lawyers’ use of social media has become increasingly creative and, at ...

"Madison Avenue" may not still be where adland is based, but plenty of creatives are still keeping the spirit of advertising's glory years alive with their campaigns. From glitzy Super Bowl spots, to ...

Forbes contributors publish independent expert analyses and insights. I write about cannabis entrepreneurs and the struggles they face. This article is more than 5 years old. Cannabis businesses are ...

As the Seattle Seahawks were in the process of crushing the Denver Broncos 43-8 in Super Bowl XLVIII, there was perhaps more attention to be paid to the highly anticipated commercials that accompany ...

Women are significantly outnumbered in the creative departments of ad agencies. Yet women are frequently behind some of the most creative ideas of the year. Business Insider's list of the most ...