In his quest for the perfect ice fishing rod, Brandon Greene says he never could find one he liked and that fit just right. So, he built one that did. And hooked a booming side venture in the process.

It was familiar fishing advice in an unusual setting. Because I wasn’t standing on a boat, but in the shop of Snake River Custom Rods owners Ricky and Goldie Prieto. And the line I was keeping tight ...

When it comes to making custom fishing rods, Barry Weaver employs many skills. Weaver alternates among being a woodworker, an engineer, a lathe operator, a technician and an assembler. And when it ...

Follow the process of designing and machining a custom hydraulic cylinder rod and eye, from raw material to precise fit. A ...

Tradition meets innovation at Bill Ganahl’s shop in Hayward, California. He gave us a behind-the-scenes look at their current projects. In the latest episode of Behind the Build presented by Hagerty, ...

Two is the magic number for one local rod manufacturer. "We really want something that has that high end feel (and) that high end performance. (A fly rod) that’s not going to break your bank," said DJ ...

The man on the other end of the phone was noticeably hesitant, perhaps even a little embarrassed. He had spent 34 years in the quiet, comfortable background of the sport-fishing industry, most ...

Last year, we celebrated HOT ROD magazine's 45th anniversary, but we haven't put away the party hats just yet. In a continuation of the festivitiesâ as well as to provide a way to help inform our ...