Gaining customer trust has long been cherished among executive teams as a way to build brand value. Traditional metrics have been central for managing customer trust. But digital media and associated ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

As customer expectations continue to rise and the traditional reactive models of customer service are increasingly proving to be inadequate, the quest for excellence in customer support today has led ...

Customer's expectations are the guard rails that guide how their relationships progress with any business. The pandemic has made the predictable unpredictable, erasing marketing personas of the past ...

The Crown Commercial Service (CCS) has launched a big data and analytics framework worth up to £2bn over the course of the agreement. Some 50 suppliers, 46% of which are small and medium-sized ...