When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. Mobile apps became a part of everyday life. For businesses, these apps have ...

SAN FRANCISCO--(BUSINESS WIRE)--Visa (NYSE: V), a world leader in digital payments, today announced the launch of the Visa Web3 Loyalty Engagement Solution. The new value-added service ushers in the ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. In the ever-evolving landscape of consumer engagement, ...