When a company wants to update its branding, it usually looks to traditional branding considerations such as its logo, its use of typography, its color palette, and possibly even whether it needs a ...

In 2010, The Guardian Retirement Solutions was looking for a way to get better and be recognized for delivering outstanding customer service from their customer care organization. After looking at ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Kathleen Lucente I’ve ...

One of the most significant communications lessons I’ve learned working at a business-to-business (B2B) software company is that our customers are a lot more interesting than we are. It’s the truth.

Part of the marketing playbook for value-based selling is the use of customer case studies to provide references and proof of value for a product, service, or software solution. This is what customer ...

CRM takes a special interest in our Elite Customer category, as it honors those firms that put our industry’s vendors and solutions to their best possible use while demonstrating the growing ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest customer segmentation study on the banking industry. A leading banking sector ...

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How leading companies like Ulta Beauty and Liberty London are harnessing AI to enhance customer experience, from personalization to efficiency. Customer experience (CX) teams are implementing ...

This story was originally published on March 20, 2024. According to additional reporting by The New York Times Magazine (published September 8, 2025) that builds on this story, JPMorgan Chase filed a ...