If you’re a control-loving performance marketer like me, Google hasn’t given you many reasons to smile lately in its headlong rush toward an AI-driven world. But there is one that has the potential to ...

Google Ads custom columns just got a whole lot more customizable. Launched in 2014, a custom column in Google Ads is a nifty feature that allows advertisers to display non-standard data directly ...

Google announced a new way to create custom columns in Google Ads. Google said it is "adding new metrics and features that make it easier to view your data." Here is what you can now do with custom ...

Microsoft Excel 2010 can convert a worksheet to a data table to help you quickly analyze your related data in formatted rows and columns. When you need to expand the table layout, apply the Home tab ...

Learn how GROUPBY passes both subset and full arrays into LAMBDA in Excel, letting you compute percent shares fast and explain results clearly.

Excel 365 offers a powerful feature known as calculated columns, which significantly improves your data analysis capabilities. This tool allows you to create dynamic calculations that automatically ...

The ability to move columns in Excel is a great benefit when dealing with long strands of data in Excel. You can easily move a column into another column, regardless of whether or not the other column ...