Research shows that direct mail remains relevant and plays an important role in a multichannel mix. With the right strategy, it’s a tentpole for other tactics, lifting them to higher response and ...

Posts from this topic will be added to your daily email digest and your homepage feed. is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, ...

Meta CEO Mark Zuckerberg said today that the company’s social network Threads will finally begin testing a DM (direct message) inbox that’s separate from users’ Instagram DM Inboxes. This means ...

The following excerpt is from Robert W. Bly‘s book The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World. Buy it now from Amazon | Barnes & Noble | Apple Books ...