Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. In today's hyper-connected digital landscape, data has ...
Let’s start with a definition of first-party data as a refresher. First-party data is the information collected directly by a brand from its customers, website visitors and app users. This includes ...
Money.ca on MSN
Loyalty programs are 'ground zero' as companies turn them into 'data-harvesting machines' — why this should concern you
Many loyalty programs collect detailed purchase histories and preferences, and increasingly use algorithms to offer targeted ...
Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...
Google rolls out support for loyalty program structured data, which allows businesses to display member benefits in search results. Google now suppports structured data for loyalty program benefits ...
When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...
NPR's Ari Shapiro speaks with reporter Jon Keegan of The Markup about the data that Kroger grocery chain collects about customers in its loyalty program. Nearly every major grocery store chain has a ...
Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...
When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback