See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. JLR is crafting a new brand pathway forward. Today's iteration of Land ...
Jaguar Land Rover, or JLR as it’s now known, is breaking into four sub-brands as part of its new corporate identity. Range Rover, Defender, Discovery, and Jaguar will become their own distinct brands ...
JLR is crafting a new brand pathway forward. Today's iteration of Land Rover, where two-thirds of the JLR name comes from, pushes forward each of its vehicle groups' identities (Discovery, Range Rover ...