AI is consolidating into super-app ecosystems that reshape work, media and infrastructure. Leaders must rethink governance ...

We all agree we need a strategy for marketing technology. So why can't we agree on a definition? When you search the web for definitions of “strategy,” they all sound reasonable ... except to all the ...

For executive leaders, success is not about a single bold move. It is the consistent ability to set a clear vision, align teams, embrace innovation, and make decisions rooted in data and customer ...

While data strategies are far from a recent development, many businesses struggle to get the right levels of engagement in the strategy and business functions questioning the accuracy of the data ...

Tactical strategies are those that pertain to everyday moves a company makes to improve its market share, competitive pricing, customer service or other aspects that can give it an advantage. Tactics ...

Helping choose your company’s strategy is one of the key roles any business leader plays. But if our behaviors don’t match up with that strategy, we’re sure to send confusing mixed messages to the ...