As a strategy, dynamic pricing is largely based on factors including market trends, historical data, how much competitors are ...

Companies are increasingly using pricing algorithms and other AI systems to develop and improve their ability to promptly respond to market conditions, innovate product offerings, and set prices.

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. AI offers immense retail value, but its "surveillance ...

It has long been the case that certain sales and service providers increase or decrease consumer prices based on perceived data. A luxury item purveyor or home improvement contractor, for example, may ...

Amazon can steer market-wide prices without ever colluding—exposing a gap in antitrust law that the FTC is now fighting to close.