Marketing has changed drastically over the last decade, fueled by the evolution of technology and the demands of more discerning, sophisticated and impatient consumers. Yet, despite consumers’ ...

Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

Direct marketing was one of the main drivers of marketing budget growth during the third quarter, extending nearly three years of continuous expansion, according to the latest IPA Bellwether Report.