DR, or direct response, marketing includes promotional messages aimed at generating an immediate response from targeted customers. For a small business, direct response marketing is often the most ...

Direct sales and sales promotions are two major components of the promotional element of marketing. The marketing mix outlines four critical strategic marketing elements -- product, place, price and ...

Of the 300 or so marketing books I have, over 200 are on direct response. Of the hundreds of hours of recorded marketing seminars I have, nearly 90 percent are direct-response oriented. Of the 300 or ...

Disney's introduction of its GatewayGo platform on Hulu follows hints since last year that it would create a transactional ad format to help marketers with direct response campaigns, as noted by ...