Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive business growth. What’s one metric you can consider not a vanity metric—one ...

(Direct) As direct marketers vie for a more strategic position at the executive table, they have a mighty weapon: numbers. Deep inside marketing databases lie the answers to some of the most important ...

Does Google factor direct website visits into your search rankings? To be clear, direct traffic is where a person (or bot – we’ll get to that later) navigates directly to your website’s URL versus ...

Last week, Cyrus Shepard published an AI citation ranking factors study, and it created a lot of noise on X, LinkedIn, and a number of private WhatsApp groups I’m in. Not only the distinction between ...

Knowing how your visitors ended up on your website is core to understanding which marketing activities are actually working. While some traffic sources are strategy forward, one in particular, ...

AI Overviews are reshaping organic attribution. Learn which metrics matter now and how to clearly communicate SEO impact to stakeholders. You know that sinking feeling when you look at your organic ...