The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

At CES 2026, DirecTV Advertising introduced the programmatic enablement of inventory from DirecTV Remote, a move it says ...

Cloud gaming platform PHȲND has appointed Magnite as its ad tech monetisation launch partner, bringing programmatic ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

For the first time, Walt Disney is allowing direct access of its programmatic platform -- Disney Real-Time Ad Exchange (DRAX) -- with two of the largest demand-side platforms (DSP): Google's Display & ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 14 hours 38 min ago 18 hours 28 min ago By Garett Sloane - 19 hours 21 min ago By Gillian Follett - 19 hours 57 min ago By Asa ...

Over recent years, the biopharma marketing landscape has experienced monumental shifts — necessitating a transformation. While the 1990s saw marketing efforts largely steered by sales forces making in ...