Looking for the best products possible to create a viable base for your makeup look? You don't have to spend an arm and a leg to do so. Thanks to Elf Cosmetics, you can get an entire collection of ...

(Reuters) -Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product ...

e.l.f. specializes in affordable beauty products, offering a wide range of makeup and skincare items at budget-friendly prices. The company practically does not spend on traditional marketing and ...

After you’ve spent time doing your makeup, nothing is more frustrating than it wearing off or fading before you’re ready to take it off. That’s why a good makeup primer is key to locking in your look.

(Reuters) - Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales and profit forecasts, citing weak demand in the mass beauty ...

Baird upgraded elf Beauty stock to "outperform" with a $230 price target elf Beauty Inc (NYSE:ELF) stock is up 4.3% to trade at $178.04 this morning, after Baird upgraded cosmetics name to "outperform ...

One family’s Elf on the Shelf didn’t go quite as planned this year. In a TikTok post, a mom who goes by the username @behind_da_pine shared how she accidentally removed the elf’s entire face while ...

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TD Cowen says Elf Beauty’s (ELF) sales are improving. Sales at Elf were up 17% year-over-year on a one week basis in the latest week reported and ...

Model Hailey Bieber’s makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that has ...