Switching email service providers can disrupt your marketing efforts. Assess functionality, data quality and risks to ensure a smooth transition. For marketers, changing email service providers (ESPs) ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

I recently saw an ad for a self-service email marketing solution that went something like this: Q. Can anyone tell me what I get for email campaign setup fees? A. We couldn't begin to tell you because ...

My mind tends to go all over the place when I reflect on the email business. What’s happening with the ESP (email service provider) landscape? How are marketers shifting how they use and measure email ...

Ah, the RFP: an acronym so well-known in email marketing that it barely needs an introduction. To be sure, we're talking about a request for proposal—the document that marketers write and distribute ...