The next Lexus LFA is being positioned as more than just another electric halo car, it is being framed as a clean-sheet attempt to reinvent what performance sounds and feels like when there is no ...

Toyota is crafting immersive audio experiences into its EVs to give drivers the full sensory experience. Toyota engineers designed EV sound profiles to enhance sensory driving experiences. Sound tests ...

From the roar of a GT3 engine to the soft chime of an EV startup, automotive sound design has become a core part of brand identity and driving feel. Engineers shape cabin acoustics, artificial engine ...

Sound is a complicated topic in cars. Some cars are good because they're very loud. Some cars are good because they're very quiet. A select few cars can be counted in both categories. Really, only ...

Electric cars might be fast, efficient and futuristic — but to many drivers, they still feel… empty. The silence that once symbolized progress now risks dulling the emotional experience behind the ...

Mercedes will unveil its electric sedan, a competitor to the BMW i3, later this month, but first it's teasing us with an early look at the C-class EV's cabin.

The roar of an internal combustion engine has been an intrinsic part of the driving experience until now. As the shift to electric mobility accelerates, engine noise is being replaced by near-silent ...