Despite the plethora of digital marketing methods available—from email, to websites, to online advertising, to social media—the old-fashioned in-person interaction is still the marketing approach that ...

Now that a recession is looming in America and most of the world, firms large and small are bracing for some lean years after a couple of fat years following the pandemic lockdowns. People are ...

Communicating with the media isn’t as straightforward as it used to be. With more businesses going digital every day, outdated forms of communication simply don’t work anymore. Virtual networking ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.

It's rare to come across a philosophy or strategy that remains relevant for decades. Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first ...

Pursuing an international level of business can be intimidating. How do you get started with taking your business global? What does international marketing entail, and are you ready for it? Why is ...